From Clunky Websites to 20–40× More Leads & a Fully Booked Schedule

Kenn and Colby run Iron Ridge Construction, a family-owned roofing company specializing in high-quality metal roofs for cabins, lake homes, and residential projects across Minnesota and Wisconsin. They’d tried three websites in less than two years—each too slow to update, poorly targeted, and bringing in almost no leads. Most marketing came from yard signs and radio, and they struggled to showcase their elite-level work online. Iron Ridge went from getting almost no inbound to 20–40× more leads, ranking #1 for metal roofing in key areas, and fielding projects from $5K cabins to lake homes owned by nationally recognized clients—all through their new Rebolt site and content system.

20–40X

More Leads

Google Ranking For Target Searches

Elite-Level

Client Projects Booked

The Impact

Before Rebolt

Minimal Website Results

Three different sites over 18 months generated few, if any, qualified leads.

Slow Vendor Response Times

Simple edits took forever; time zone mismatches made communication difficult.

Generic, Unfocused Marketing

No location targeting; leads came from as far away as Canada—often irrelevant.

Overreliance On Offline Tactics

Yard signs and radio brought some calls but weren’t enough to sustain growth.

After Rebolt

20–40× More Inbound Leads

A targeted, search-optimized site now consistently brings in qualified calls and form submissions.

#1 Rankings In Priority Markets

Iron Ridge tops Google for “metal roofing” searches outside Duluth and continues expanding reach.

Showcasing Prestige Projects

The new site attracts high-profile clients, including well-known business owners and public figures.

AI-Powered Local Content Posting

Regular, location-specific posts keep Iron Ridge visible across cities they serve—without adding work to their plate.

What's Working

Precision Location Targeting

Service + city pages ensure Iron Ridge shows up for the exact markets they want to dominate, cutting out irrelevant leads.

High-Trust Design

A simple, intuitive layout makes it clear what they offer—earning praise even from industry peers and media partners.

Authority Through Project Highlights

By featuring notable lake homes and recognizable client names, the site reinforces credibility and attracts premium work.

Hands-Off Social Scheduling

Their AI content system pushes 3–4 posts weekly, each tagged to specific cities, keeping them top-of-mind locally year-round.

Kenn & Colby

Iron Ridge Construction

"It’s been honestly pretty lights out for the past couple months. Compared to our old site, this one’s night and day—20 to 40 times more leads, better calls, better jobs. We can’t even keep up."

20–40X

More Leads

Google Ranking For Target Searches

Elite-Level

Client Projects Booked