How a Self-Built Website Was Holding Back a 22-Year-Old Business—Until Rebolt

Craig Etling built DC Electric from the ground up in Reno, NV. For over two decades, he handled everything himself—including building his company’s original website. It worked... until it didn’t. As mobile searches overtook desktop and Google started prioritizing responsive websites, Craig saw traffic drop. Leads slowed. And fixing it? Every other vendor he tried was a hassle. Then he found Rebolt. Within weeks, his leads spiked.

9/10

Leads closed

200%

Traffic increase

The Impact

Before Rebolt

Outdated, DIY website

DC Electric’s self-built site wasn’t mobile-friendly and felt dated. It didn’t reflect the professionalism of their work, and potential clients bounced.

Low lead volume, poor quality

Form submissions were rare, and when they came in, the leads rarely booked.

Frustrating support and slow updates

Every update was a struggle. Support was slow, unresponsive, and DC Electric often had to make changes themselves.

After Rebolt

Modern, mobile-friendly, SEO-optimized website

We rebuilt DC Electric’s entire website from scratch—with a modern, fast-loading layout that performs beautifully on every device and ranks well on Google.

“9 out of 10 leads convert” into booked jobs

With a high-converting layout and trust-building design, almost every inquiry turns into a paying customer.

Organic rankings improved within weeks

Once the new site went live, search visibility bounced back quickly—without needing paid ads.

Text-in support with lightning-fast updates

Support is now effortless. DC Electric just sends a text and updates are handled in 30–60 minutes—no tickets, no headaches.

Visual project gallery that wins jobs

New visual project pages highlight DC Electric’s best work, helping prospects see the quality before they even call.

Site launched in under 2 weeks

No more endless delays. From kickoff to go-live, the entire site was launched and generating results in less than 14 days.

What's Working

Website Conversions

Leads now come in weekly—and they’re highly qualified. Site visitors land, look through past work, and already know what they want before reaching out.

Project Showcases That Win Business

Craig’s new gallery makes it easy for clients to get inspired—and easier for him to sell. It’s doing the talking for him.

No More Vendor Headaches

Rebolt’s team handles changes immediately. No ticketing system. No ghosting. No chasing.

Real, Local SEO Gains

Even after switching domains and reworking his site structure, Craig saw his organic rankings rebound fast—without sacrificing his years of equity.